Entrepreneurs and the Web

Regardless of what kind of company you run, new web innovations will continue to make your life easier in a number of ways.

While we know there is a lingering bad taste from the dot-com crashes of five years ago, USA Today is reporting that the market has changed drastically, and that now is the optimum time to be an entrepreneur on the web. Click here to see the full article.

Denver recently ranked among the top ten most Wi-Fi equipped cities in country, and with the projected increase in Wi-Fi availability, entrepreneurs will soon be able to check their e-mail, surf the web and manage their business from almost anywhere. 

Innovations in e-commerce are also making it easier and easier to make and accept payments online. Widespread use of PayPal will soon encounter competition from a Google payment system, rumored to be called "The Google Wallet."

An increase in demand has prompted the top search engines to create 'Local' sections where users can search specifically for businesses in their area, making a much more direct link to consumers. We expect the use of these local search engines to out pace the use of traditional yellow pages and white pages in the next five years, so it is vital for entrepreneurs to make sure that they are listed and available in these resources. If you would like to find out more about marketing your website, contact an account executive today!

The Brick-and-Mortar Blues

One of the first concerns that retail entrepreneurs must address is "Where will we sell our products?" Leasing retail space can be prohibitively expensive, so potential entrepreneurs are sometimes cut off before they even get their venture off the ground.

Luckily, entrepreneurs singing the brick-and-mortar blues can now bellow their last ballads of sorrow! Many companies are taking advantage of low startup costs, by creating their online retail company first, and using online profits to fund their brick-and-mortar outlets.

There are huge financial benefits to working on the web first. Besides not having to pay rent or utilities, you don't have to pay sales people to watch the shop, as you would in a brick-and-mortar outlet. Start up costs are very low, and a variety of reasonably priced products and free resources are available online to help with the startup and maintenance of your online shop.

The non-financial benefits to working on the web are also significant. In a traditional brick-and-mortar store you could get stuck with inventory that's not selling or an ineffective marketing message that you can't easily change. The web decreases the likelihood of that happening because it offers the unique flexibility to change product offerings and marketing quickly, depending on demand and success.

If you or someone you know is singing the brick-and-mortar blues, we implore you to consider your other alternatives, and contact us. We'll have you humming a happier tune in no time!

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Technology Joke of the Day: Q: How many web developers does it take to change a light bulb? A: The light bulb works fine on the system in my office...